A Band Called Jupiter Holiday (a.k.a., When Marketing Actually Works)
A few years back, I made a couple of trips down to Terrapin Station, a now defunct bar in Boise, Idaho, that featured jam bands (the bar’s core influence is pretty obvious). It was one of the friendliest bars I’ve ever been in — folks who’d strike up a conversation out of the blue, happy bartenders, just a great vibe. The one strike against it was the pervasive smell of cigarette smoke — not just a little of it, but a thick, spongy layer that had soaked into the walls. I think Idaho has passed non-smoking laws, but they came too late for this place.
Smoke aside, I had a good time at Terrapin. I land in Boise a couple of times a year to visit family, and it’s nice to experience what the city has to offer.
I enjoyed most of the music I saw there, but I remember only one of the bands: Jupiter Holiday — because I bought their T-shirt.
Here’s what I recall: I liked the band, and the shirts (plain white with a plain blue-and-red logo on one side) were just $5. And I was in the market for more non-black, non-“fancy” T-shirts to get me between laundry days in the summer. Sold!
I still wear the shirt. For a few years now, I’ve seen it every couple of weeks in my drawer or coming out of the drier. Sometimes I’ll pause for a moment and wonder what happened to that band.
Well, earlier this winter, I was walking through The Record Exchange, an honest-to-god CD store in downtown Boise, and there on a rack … was a CD by the band Jupiter Holiday, released earlier in 2013.
I knew who they were and I knew I’d enjoyed one of their shows back when. All because of that T-shirt.
So yeah, I bought the CD. It’s called Deep, Delicious, Secret Surprise, and it’s quite good. A mix of poppy prog rock (prog chords, mostly 4/4 tempos) and some jam-band atmosphere. It’s bright, upbeat, nonobvious rock. You might like it if you’d be into a happier Porcupine Tree with some country twang, or an less heavy Rush that focused mainly on the melodies, or a sober and clear-headed Grateful Dead.
So there you go: Marketing really can work sometimes.
As for the band, their web site (which was up in January) appears to be gone. I hope they stick around and keep making music, though. I could always use another T-shirt.